Thursday, February 7, 2008

an old, new idea


My coworker showed me an online illustration from the Japanese government on how to wrap furoshikis, an everyday cloth used to wrap and carry items.  The practice dates back to Japan's Edo period in the 17th century, though it is not exclusive to Japan.  

How simple and brilliant.  The concept of furoshikis is so relevant to our world today when we are trying to embrace more sustainable means and alter our lifestyles incrementally to reduce our impact on the earth.  

I have embraced the idea of furoshikis; I believe if I can make this change to eliminate plastic bags and paper wrapping in my life then I can advocate to others.  My coworker and I are now business partners; we're making furoshikis and educating people about the practice.  Please visit our website ecoshikis.com.  Are you interested in growing this idea in the United States?  We' love to hear your feedback.